Marco Aime, a famous Italian anthropologist, takes us on an exciting journey into the world of human science with the book Think differently. In ten terms, it brings us closer to a discipline that can help us understand the increasingly rapid changes, which directly affect our life and culture.
Cultural anthropology, a pluralistic science born as the study of cultures of peoples far away from the West, has today expanded its field of activity to here and now: at the center of its interest is man, simultaneously a biological, behavioral, psychological, social and economic phenomenon, viewed as part of a community.
Speaking about different conceptions of the world, the author shows us that our way of life is one of many possible, neither better nor worse than others, and that knowing the rules and mechanisms by which we become human and establish societies is as important as knowing that the Earth revolves around the Sun.

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The anthropologist, who is sometimes portrayed as a kind of Indiana Jones, and much more often replaced by the archaeologist, the historian, the skull gauge, tries to analyze and interpret the differences. That's why he has to "take a longer route" to return home, passing by places and people different from him. In order to do this, one must step back a little and observe reality with that "view from afar" from the Lévi-Strauss theory, which will allow us to understand that diversity cannot be less valuable.

Marco Aime


  • ISBN: 978-953-369-011-7
  • Dimensions: 128 x 190 mm
  • Number of pages: 128
  • Cover: paperback
  • Year of the edition: 2022
  • Original title: Pensare altrimenti
  • Original language: Italian
  • Translation: Hana Klak Ustolin