• 10.11.2025.
• Zagreb, HR

New title – „The Economy of Meaning“

A very intriguing title has found its place in our publishing catalog, and is now available to readers!

Marko Šundov's book The Economy of Meaning offers an analysis of economic and social reality in an original, innovative, provocative and above all interesting way, and provides suggestions, guidelines and solutions for the pressing economic problems of the modern world. The work abounds in new and original concepts and ideas such as the economy of meaning, prudent economy, process profitability and creative evolution, all for the purpose of an analytical approach to the urgent need to change the existing economic system – meaningless, unsustainable and unjust, which leads to the destruction of the individual, community and nature. The innovativeness of the work in approaching complex issues is reflected in its interdisciplinary focus, and Šundov emphasizes that the importance of individual freedoms must be part of the national identity and values ​​of a certain space without the imposition of global interest elites. Building global relations on the platform of networked and equal communities is the foundation of the new post-neoliberal globalization – a prerequisite for a fairer and safer world. This book, with its content and themes, opens up the possibility of further questioning and discussion about where the world is heading in the 21st century and what role the modern individual plays in it.

Find out more about the book here.