• 25.07.2025.
• Zagreb, HR

New title – „The Agrokor Affair“

We present a new book that offers an in-depth insight into the Agrokor affair – one of the biggest economic and political scandals in Croatia.

In the book The Agrokor Affair. The Collapse of a Glass-legged Giant, authors Anita Culifaj and Marin Galić analyze the communication of the Government of the Republic of Croatia during the crisis related to the Agrokor affairand, using the case study method, present findings on how members of the Government of the Republic of Croatia communicated about the restructuring process of the concern, from the moment they assumed responsibility for crisis management and passed a special law, lex Agrokor, in April 2017, until the final settlement in July 2018. In parallel with resolving the crisis related to the Agrokor concern, the Government had to deal with scandals involving leading people from its ranks, who were responsible for resolving the crisis, throughout the restructuring period. Therefore, the Government's crisis communication focused on the difficulties of restructuring the company, but also on public appearances regarding scandals and conflicts of interest.
This case study seeks to gain deeper insights into the content and manner of conducting the Government's crisis communication, which was greatly influenced by certain features of the political, economic and social context, and the aim of the book is to determine whether the Government's communication on this affair was successful, despite a number of difficulties and controversies. Given that there are not many works in the Croatian scientific community that examine and analyze crisis communication methods in the political arena, this book is a valuable contribution to communication science.

You can learn more about the book here.